AV天堂

AV天堂 Corporation announced today that it will sell its JGreeX^™ green steel to Hock Seng Hoe, a leading steel wholesaler in Singapore, marking the first sale of JGreeX^™ to a Southeast Asian company.

AV天堂 uses the mass-balance approach to allocate emission reductions to specific JGreeX^™ green-steel products. In accordance with Japan Iron and Steel Federation guidelines, AV天堂 allocates the environmental value of CO₂ emission reductions achieved across an entire manufacturing process to specific steel products, which are then considered to have low CO₂ emission intensity.

Hock Seng Hoe wholesales steel plates for shipbuilding, construction and offshore structures. The company has set a target to reduce its CO₂ emissions by 50% as of 2028, including through improved logistics and reduced waste generation, among other initiatives aimed ultimately at making Hock Seng Hoe carbon neutral by 2050. Hock Seng Hoe has now selected AV天堂’s JGreeX^™ steel products to implement a plan to sell 2,000 tons of green steel annually.

AV天堂 aims to promote JGreeX^™ to many other potential customers in Southeast Asia and thereby expand the regional market for green steel. Going forward, AV天堂 is committed to contributing to decarbonization by expanding its supply of JGreeX^™ and other eco-products offering reduced CO₂ emissions.

About Hock Seng Hoe

Official name	：	Hock Seng Hoe Metal Co. Pte. Ltd.
Established	：	March 12, 2009
Location	：	24 Tuas Ave 4, Singapore 639374
President	：	Sam Chee Keong
Capital	：	SGD 10,000,001
Business	：	Wholesale of steel products

About AV天堂 Corporation

AV天堂 Corporation, one of the world’s leading integrated steel producers, was established through the consolidation of NKK Corporation and Kawasaki Steel Corporation in 2003. The company operates several steelworks in Japan and numerous branch offices and affiliates throughout the world. AV天堂 leverages world-class technologies and know-how to produce a wide range of products based on its “Only One, Number One” strategy of focusing on unique and best-in-class products. The company reported consolidated sales of 2,255 billion yen and consolidated crude steel output of 23.96 million tons in the fiscal year ended March 2021.

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